The LPGA Tour is quietly becoming the best value in sports marketing in our opinion at Business Under Par. The players on the tour are friendly, great to watch, and are now matching those attributes with great play. And the cost of entry to sponsor an LPGA event is still much lower than sponsoring PGA Tour events.

Natalie Gulbis is at the leading edge of this new ladies golf boom, that in our opinion is just hitting stride. Michelle Wie gave it a start, but now the other ladies are stepping up to the tee to make it happen. The LPGA has also realized that they are marketing more than just a sports association. Weekly emails are sent to media, and are tagged as the LPGA Entertainment update. A sports league admitting that it is as much about entertainment as athletics? You know they have it right.

And the sky is the limit for the LPGA tour.